There’s 3 ways your audience can find you on Google today!
On any Google Search you’ll find the Paid Advertising/Google Ads section at the top and bottom of the page. This is to guarantee more exposure and opportunities for your target audience to find you by setting aside your own daily budget to pay for traffic! Depending on your competition and industry size, your ad then shows on Google’s search page when your audience searches for a relevant term, leading them closer to you and more site engagement!
Google My Business
Another way to be found on Google is to have a Google My Business listing. When your potential customers search your business name or relevant terms they’ll see your listing as well as a Knowledge Graph giving them essential information to find and engage with you! This information includes your business name, physical location, business hours, phone number, and more! Having one convenient place for all your business information is key to bringing in new and loyal customers!
Search Engine Optimization
The last way for your audience to find you is through the organic or natural search results, what’s called Search Engine Optimization. These are the unpaid listings below Google’s paid advertisements that rank naturally due to the high quality and quantity of traffic that comes to a site. Therefore the more relevant and long-term traffic your site contains, the higher your site will rank and the more chances your audience will have to find and engage with you! So if you’re looking to grow your online presence long-term with new and engaging customers Search Engine Optimization may be for you!